Testimonials from satisfied customers illustrate the value of your products and services you provide. They are a very powerful component of an effective PR message and can build your credibility very quickly!
Also sincere testimonials can easily build a trust with the potential customers by using the power of “word of mouth”, however it is still considered as a challenge because you need to be always on the same level of professionalism in what do or even better otherwise you will disappoint your clients and sooner or later you may lose your existing & potential customers as well.
So many business owners already understand that testimonials provide ‘social proof’ and instead of spending time to explain that they are trustworthy they let other customers do that for them.
Also sincere testimonials can easily build a trust with the potential customers by using the power of “word of mouth”, however it is still considered as a challenge because you need to be always on the same level of professionalism in what do or even better otherwise you will disappoint your clients and sooner or later you may lose your existing & potential customers as well.
So many business owners already understand that testimonials provide ‘social proof’ and instead of spending time to explain that they are trustworthy they let other customers do that for them.
‘Don’t believe what I say, instead believe what other people say’